Saturday, November 11, 2017

They Are Stealing Your Attention!!!

You are so distracted by your smartphone that you miss out many things.

The trick of living a happy life is in what you emphasize, where you place your attention. You either make yourself miserable, or you make yourself happy. The amount of work is the same. 

You understand so well that you have to pay for things in order to enjoy them. You work hard to earn money and then you spend them. You are not only a producer but also a consumer. You understand that, but do you understand that there are other ways you are paying by not using the money.

You pay so many things with your time and attention. You effectively hand over access to your mind in exchange for something "free," like email, Facebook, news or sports on TV. As opposed to keeping your attention on what you want, you actually "spend attention," agreeing to the view of the meaningless content.

The thought process that went into building these applications, Facebook is the first of them … was all about: ‘How do we consume as much of your time and conscious attention as possible?' - Mr. Parker, founder president of Facebook

Attention is the act or state of applying the mind to something; a selective narrowing or focusing on consciousness and receptivity. Attention span is the amount of concentrated time a person can spend on a task without becoming distracted.

Your attention span is shorter than goldfish.

According to scientists, the age of smartphones has left you with such a short attention span even a goldfish can hold a thought for longer.

The average attention span for the notoriously ill-focused goldfish is nine seconds, but according to a new study from Microsoft Corp., people now generally lose concentration after eight seconds, highlighting the effects of an increasingly digitalized lifestyle on the brain.

Researchers in Canada surveyed 2,000 participants and studied the brain activity of 112 others using electroencephalograms (EEGs). Microsoft found that since the year 2000 (or about when the mobile revolution began) the average attention span dropped from 12 seconds to eight seconds.

- Kevin McSpadden, TIME Health

Attention theft happens anywhere you find your time and attention taken without your consent.
What makes it "theft?" Neuroscience over the last several decades make it clear that your brain’s resources are involuntarily triggered by sound and motion; hence the TV screens literally jump from one scene to another.

Given the established market value of time and attention, when your attention is taken without your consent, it really is not much different from someone taking money out of your pocket. Hence, when Facebook brags of double-digit growth and billions in revenue, those are actual earnings derived by stealing attention from you.

The key word here is your "consent." There’s a big difference between reading a paper magazine, reading selected articles and viewing selected add by choice, and being blasted at by Facebook, Instagram, or any other social media when you have no place to go but to scroll through the endless wall of irrelevant information.

The value of attention is enormous. As a human, you're privileged because you are capable of training your mind to become consciously aware of the energy and information that you want to experience or remove from your life.

Since you are a pure awareness you can change your inner experience of the world. This change is brought about by the attention. Whatever you put your attention on increases. Whatever you remove your attention from disintegrates and disappears. 


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